Is your business losing out on online riches?
Recently I saw an article in the Mail on Sunday that I felt it was important to write an article. The article was headed “Online Riches ignored” if you wish to look the article up.
The article discussed how many smaller (micro) enterprises were missing online profits by either not investing, not focusing or not even having an online presence. Here are some of the stats from the article that are a wake up call for entrepreneurs in the UK (and beyond) :
– Micros (little) companies with less than 10 staff only make roughly £1,000 sales a year via the internet, equivalent to only 0.6% of their total revenue.
– However , companies with 11 “49 staff, earn on average £175,000 in net sales, or 4.6% of revenue.
– Larger firms with 50 “249 staff earn on average £2.5 million or 13.1% of sales online.
Data courtesy of research by Centre for Economics and Business Research and published in the Mail on Sunday, 3rd July 2011
This I found very revealing. What it lets me know is that there’s a huge opportunity for small (micro) companies to extend revenue by effective use of an internet presence. Unfortunately many don’t realize that it does not matter how tiny their business is, it’s important to invest in an online presence.
I recognize that many small businesses don’t have the resources or capital to invest. Therefore , it is important to choose the right site design partner who can provide a service, at the right prices to supply the absolute best results.
Please take some time to have a look at one of my other articles, Does it make sense for a small business owner to build and maintain their own web site? While it may appear to be less costly to build and manage your own site, there is a lot of benefit (time, results, etc) in employing a trusted web design partner.
I am hoping this article has given food for thought of the brilliant opportunity for small businesses to earn more money by making the optimum use of an online presence.
Simon Wilkinson is the owner of Digital Ark, Colchester Web Design, web hosting and local mobile search business. He also rights a regular blog that provides practical insight to website design.